Jason N. Kazi

Resume

EXPERIENCE

American Pharmacists Association, Washington, D.C.
Senior Manager of Digital Marketing, 05/2022 - 07/2024

- Developed and executed over 25 weekly email marketing campaigns that integrated customer journeys, automation, and personalization. Achieved a 2.13% increase in open rates and a 1.89% rise in click rates year-over-year.
- Successfully led the transition to Salesforce Marketing Cloud, optimizing processes and improving campaign performance across multiple departments.
- Directed analytics and reporting initiatives, providing actionable insights that enabled continuous optimization of marketing strategies and enhanced overall performance.
- Managed content strategy for the CDC Vaccine Confidence project across social media, YouTube, and newsletters, ensuring impactful messaging and engagement.
- Acted as the Social Media Manager for 3-4 months, offering ongoing backup support for 1.5 years while advising and mentoring the social media team on the organization’s annual strategy plan.

Caregiver Action Network, Washington, D.C.
Digital Strategy Manager, 10/2020 - 04/2022
- Enhanced organizational digital strategies by researching tools and trends, utilizing social media analytics to derive actionable insights, and improving overall online visibility.
- Executed strategic social media ad campaigns that drove an 18% increase in impressions, 20% increase in engagement, and 114% overall audience growth across all platforms within a year.
- Successfully redesigned RareCaregivers.org and USAIDCaregiversCan.org, leading to significant increases in site traffic and resource utilization.
- Implemented user experience (UX), user interface (UI), and search engine optimization (SEO) improvements, resulting in a 32% increase in homepage visits (year-over-year), an 11% rise in total page views, a 17% reduction in bounce rate, and an 8% increase in pages per session.
- Revamped the CAN's Take Care newsletter design and content, achieving a 6% growth in audience, a 33% increase in open rates, and a 24% boost in click-through rates.

Young Bengali Professionals of DC Metro, Washington, D.C. area
President, 1/2022 - 1/2024
Marketing Director, 2/2020 - 1/2022

- YBP is a network for young Bengali professionals who are committed to identifying and celebrating the American Bengali culture by promoting professional development, encouraging community service activities, raising awareness of our culture, and providing forums for the discussion of important societal issues.

Fair Labor Association, Washington, D.C.
Communications Manager, 3/2019 - 4/2020
- Developed and executed an impactful social media strategy to raise awareness of key labor and human rights issues, resulting in significant growth in brand visibility and audience engagement.
- Curated and published compelling content across Facebook, Twitter, and LinkedIn, leading to organic increases in followers, engagement, and click-through traffic.
- Created a variety of communication materials, including reports, presentations, and press releases, to effectively support and advance organizational goals.
- Conducted extensive research to create targeted Twitter lists of key stakeholders, including local, national, and regional fair labor organizations, unions, and associations in key countries.

DCWaleDesi, Washington, D.C.
Chief Communications Officer (Freelance), 9/2018 - Present
- Strategically curating 25-35 re-shared pieces of content on average/wk and managing social media platforms (Facebook, Instagram, Twitter, and LinkedIn)
- Building and maintaining relationships with community members, brands, and event venues to support the brand's overall mission to showcase the diversity and creativity of the South Asian diaspora in Washington, D.C., Maryland, and Virginia
- Participating in community events to grow brand awareness
- Seeking new business opportunities to offer 50+ local South Asian businesses the opportunity to advertise on Instagram, Facebook, and monthly e-newsletter

Aga Khan Foundation USA, Washington, D.C.
Strategic Communications and Public Affairs Fellow, 3/2017 - 3/2018
- Generated dynamic content for global social media feeds while leveraging data-driven analytics, resulting in a 44% increase in Twitter engagement within six months.
- Contributed to the successful redesign of the website by enhancing user experience (UX), refining content strategy, and improving language for better clarity and engagement.
- Developed a comprehensive blog strategy that incorporated interactive elements and optimized content for SEO, significantly enhancing readability and audience engagement.
- Authored insightful blog posts, produced engaging videos, and supported paid social advertising campaigns to raise awareness of the organization’s community-driven development initiatives.
- Streamlined internal communication and social media management by implementing new platforms and facilitating training webinars for team members.

ADDITIONAL EXPERIENCE

SKILLS

  • Web: WordPress, Drupal, Wix, Squarespace, HTML, CSS, Google-related tools

  • Social Media: Facebook, X, Instagram, TikTok, Snapchat, LinkedIn, Pinterest, SproutSocial, Hootsuite, HeyOrca

  • Analytics and other related platforms: Google Analytics, Facebook Insights, Twitter Analytics, Adobe, Tableau, PowerBI

  • Productivity: Slack, Basecamp, Asana, Trello, Smartsheets, SharePoint, Microsoft Teams

  • Videography: Able to operate digital video cameras, Adobe Premiere Pro, iMovie

  • Photography: Knowledge of SLRs, Adobe Photoshop, iPhoto

  • Design: Adobe InDesign, Canva

  • Other: AP Style

  • Proficient in Microsoft applications

LANGUAGES

  • Fluent in Bengali and Spanish

  • Some knowledge of Hindi, Italian, and French

CERTIFICATIONS

  • Certified in Salesforce, Salesforce Marketing Cloud, Facebook Blueprint, Google AdWords, Google Analytics, Hubspot Content Marketing, Hubspot Inbound Marketing, Yoast SEO

PROFESSIONAL MEMBERSHIPS

EDUCATION